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Our Journey

Lattice Naturals was born from a simple observation: everyday care deserved better materials. What began as a quiet frustration with products that compromised between performance and purity evolved into a deliberate mission — to create wellness essentials that honor both the body and the planet.

We set out to reimagine personal care from the ground up, guided by three principles: thoughtful innovation, uncompromising safety, and genuine respect for the environment. Every decision we make is rooted in the belief that small, intentional choices in material science can lead to meaningful improvements in how we care for ourselves and those we love.

Today, Lattice Naturals stands as a promise — that better materials are not only possible, but essential. We continue this journey with curiosity, rigor, and a deep commitment to building products that feel as good as they perform.

Our Team

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Matthew Lyden

Co-Founder, CEO

An innovative and resourceful professional with experience developing, implementing, and executing critical growth initiatives. Strategic thinker, entrepreneurial spirit, and wearer of multiple hats.

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Shannon Madden

Co-Founder, CMO

A strategic thinker, problem solver, and negotiator with a passion for digital and social media.

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